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‘Kardashian Effect’ Helps Spread EWG’s Position on Cosmetic Safety

Lobbying effort reaches 590 million people through press coverage, says EWG.

If you want to get some press coverage, ask a Kardashian join you.

According to the Environmental Working Group, coverage of Kourtney Kardashian's trip last week to Capitol Hill to brief reporters and congressional staffers about EWG’s #BeautyMadeBetter campaign has has reached more than 590 million people.

Kardashian joined EWG president Ken Cook in the effort on April 24 to show support for the Personal Care Products Safety Act.

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